A well-known saying from the world of investments and stock-trading is to “let the trend be your friend”. In essence, it captures the fact that an established trend in the market is likely to continue, compared to your – the individual investors’ – ability to pinpoint the point in time where the trend reverses, and capitalize on the change in direction. There are some similarities between this captured wisdom, and how decision makers and strategists in the IT-field may benefit from keeping an eye on what’s “hot or not” in the eyes of their customers as well as the competition.
The hype-cycle curve
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